This design concept was to communicate the stereotype that we designers have to live by; that using Helvetica is a designer’s downfall.  My thought process was to design the Helvetica in a distressed and coarse manner to illustrate a sense of ‘end of days’ feeling. The idea  was to play off the saying “Not if you were the last person on earth”, but have it relate to the typeface.  The poster promo was to provide a humorous and physical depiction of the stereotype.

This was a short video i produced based around the idea of waiting.  My theme of waiting was based around the waiting for the loss of memories.  the video was showcased at the lighthouse theatre in Wolverhampton

This was an Album design for the artist Marc styles.  The design concept was based around the album’s name. I decided with the album cover to physical make the lyrics of his songs make up his body to portray that he has ‘forgotten the words’ and how the only way he can remember them is if they are part of his physical make up.  I was to illustrate the intensity for this debut album.

This was a University brief based on “opposites” and we as designers have to produce a marketing campaign that tied those opposites together.  I decided to work with fashion and sport and use the power of imagery and “one -liners” to communicate its potency.

Poundland - Sweet heaven rebrand.  I was ask to rebrand Poundland current confectionary range, “Sweet Heaven”.  i was briefed that they wanted something completely different from the logo and across the board to their packaging perception.  With the design they wanted to compete against the likes of cadbury etc and escape this misconception of Poundland = cheap, poor quality.  With the design I aimed to produce something that communicated high end quality but allowed Poundland to maximise its sales through a dynamic design and eliminate any ‘rip off’ copycats.

This is an additional brief i decided to take on to give back to mu University which has given me so much.  The brief was to produce a promotional item for the Graphic communication course / University which could then been used as the brand identity.  With the concept I was trying to illustrate how the University / course is constantly linked together and works together to give its students the best learning.

I chose to produce an online website that caters to a social need that has plagued everyone at some point.  My website was aimed to eliminate the social embarassment of “Party flopping”.  My website was to allow a Party arranger to contact the website and request the services of people to come before hand  and carry off the party festivties to ensue no party event is labelled as a “flop”.